Redcare: Order Delivery
Emails
Client: Redcare Pharmacy / Shop Apotheke
My Role: Design System Lead
Shop Apotheke Europe (now known as Redcare Pharmacy) is one of the leading online pharmacies in Europe, offering both over-the-counter (OTC) and, in some markets, prescription medicines, along with health, beauty, and wellness products. The company operates in multiple markets, including Germany, Austria, France, Belgium, Italy, the Netherlands, and Switzerland.
As a lead for this project, I collaborated on:
Analysing the current open and click-through rates of the existing email designs.
Identifying areas where we could make better UI design decisions.
Creating components for the new emails.
Briefing the graphic designer to create an animation and stacked illustrations suitable for the email content.
Updating the designs in collaboration with a UX designer.
Conducting a design audit of the developed email versions.
Together with UX and graphic designers, we reworked 10 email templates that indicate the customer’s order status and launched them with the development team across 6 countries.
This project was a collaboration between the Redcare Pharmacy internal UX team and our freelance illustrator.